Corporate website
A simpler web presence for a consulting firm
A redesigned website for the consulting firm Core, with a clear structure, readable typography and a CMS the team can manage.
- Client
- Core
- Role
- UX/UI Lead Designer
- Year
- 2020
- Platform
- Responsive website
- Website
- Visit
Overview
- Situation
- The previous website had a navigation six levels deep, poor mobile support, hard to read typography, slow pages, frequent bugs and a complicated CMS.
- Task
- As UX/UI Lead Designer, redesign the web presence with a simpler structure, mobile first, readable and easy to maintain.
- Action
- Workshops with senior consultants to shape the brand direction, a restructured navigation and content hierarchy, new typefaces and a consistent picture style, designed for mobile from the start.
- Result
- A simpler site with a flat navigation, readable typography, better performance and a more intuitive CMS.
Situation
Six levels deep and hard to read
The previous website had a navigation six levels deep and poor mobile support. Typography was hard to read, pages loaded slowly, bugs were frequent and the CMS was complicated to use.
Task
Show competence, not complexity
Goals
- Structure: a navigation people understand at first glance.
- Mobile: designed for the phone from the start.
- Readability: typefaces and a picture style that carry the brand.
- Maintenance: a CMS the team can use without help.
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